Never-before-used ingredient makes debut in Beyoncé's new fragrance

(BANG)

The singer premieres bluebird orchid in her new perfume Pulse, scheduled for a September release.

Used for the very first time in a fragrance, the flowery note will be joined by pear blossom, peony, midnight blooming jasmine, curaçao, bergamot, musk, and Madagascar vanilla to make up the composition of the scent.

"Pulse is a fragrance you can wear all the time," Beyoncé told People magazine. "I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion."

Explaining the perfume's name, she told Elle: "Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat - it's my stage persona."

The fragrance will be bottled in an upside-down chrome-and-blue flacon, inspired by Beyoncé's stage outfits. A print ad photographed by Lionel Gasperini and a TV commercial by Jake Nava - director of the singer's "Single Ladies" music video and the Heat fragrance commercial - are soon to be released.

Pulse will be Beyoncé's third fragrance after Heat and Heat Rush.

http://www.beyonceparfums.com