New study reveals that a woman's underwear affects her attitude

Friday 17 December 2010 01:00 GMT

A new poll, which is featured in the January 2011 issue of ShopSmart magazine from the publisher of Consumer Reports, finds that one in four women has their mood affected by wearing an ugly or ill-fitting pair of underwear.

The U.S. nationwide poll found that nearly half of women (47 percent) feel sexier or more confident wearing a nice or special pair of skivvies. What's more, nearly one-quarter of women (21 percent) vary their underwear selection depending on their mood and 12 percent feel it is an important part of their outfit. "What you wear under your clothes is just as important-maybe even more-as what you wear on the outside," said Lisa Lee Freeman, editor-in-chief of ShopSmart.

Another major finding from the poll, which surveyed 1,008 women aged 18 and older, is that the color of underwear is dependent upon the age of the wearer. Women between the ages of 18 and 34 are more adventurous with their color choices: More than one-third (35 percent) indicated a color, not a neutral, as their favorite pair and 12 percent chose a print. Meanwhile, almost two-thirds (65 percent) of all women stick to neutral colors, with white (29 percent) most popular followed by black (21 percent) and beige (15 percent). Green came in dead last (1 percent).

In terms of preferred underwear styles, nearly half of women (46 percent) cite the brief as the underwear style they wear most often, though women age 18 to 34 skew toward the bikini style . When it comes to quantity, the poll found that on average, women own 21 pairs of underwear and 10 percent own 35 pairs or more. Last but not least, one in 10 women admit they will venture out of the house without underwear on at all. This, in some cases, might be the better option for the one-quarter of women who have a pair of underwear they would be embarrassed for someone else to see.

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