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'Alice' mania turns department stores into Wonderland

Relax News
Wednesday 03 February 2010 01:00 GMT

Department stores including Bloomingdale's in New York and Printemps in Paris have both announced special Alice in Wonderland-themed window displays coinciding with the premiere of Tim Burton's new movie.

Disney Consumer Products has collaborated with several brands on themed products, which will all be part of the displays and special exhibitions inside the Bloomingdale's store in New York.

Jewelry by Tom Binns
The designer has worked on two collections inspired by the story's characters including Alice, the Mad Hatter, the Red Queen, the White Queen and the White Rabbit. The first collection consists of six high-end pieces, going for between $600 and $1000 at luxury retailers. The second range, inspired by the Cheshire Cat, the tea party, and the talking flower garden and incorporating photo inlay, lace accents and Swarovski crystals, will sell as part of Disney's popular jewelry line with prices starting from $50.

Fashion by Sue Wong
Wong's themed collection will range from $329 to $609, selling at fine department stores such as Bloomingdale's, Neiman Marcus, Saks Fifth Avenue, Nordstrom's, Lord and Taylor and Macy's, as well as on

Jewelry by Swarovski
The world's largest provider of cut crystals has teamed up with Disney for a 17-piece range of pendants, necklaces, rings and earrings, with each one being inspired by a different character living "down the rabbit hole." Items will sell at select department stores, Swarovski boutiques and online at, for prices starting from $80.

Makeup by Urban Decay
The beauty brand's Book of Shadows, featuring 16 eye shadows with names such as Underland, Midnight Tea Party, or Mad Hatter, sells for $52 at Sephora, ULTA and Macy's or online at,,, and

Nail polish by OPI
OPI premieres four limited-edition nail laquers carrying labels including Thanks So Muchness! or Off with Her Red! The shades are available at professional salons and department stores for $8.50 each.

Alice in Wonderland (which hits US theaters March 5) is the next blockbuster after Twilight and Avatar to have a major impact on makeup trends and products.

In Paris, department store Printemps has set up window displays inspired by the movie, which will be in place through February 13. Participating designers include Chloé, Alexander McQueen, Christopher Kane, Martin Margiela, Haider Ackermann, Charles Anastase, Manish Arora, Ann Demeulemeester, and Bernhard Willhelm.

Stella McCartney's 'Wonderland' gold-chain jewelry, decorated with differently shaped plexi charms and pearls aren't part of the official department store lineup but will become available at the designer's international boutiques this month, with prices ranging from $395 to $42.

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