Cameron Diaz unveils new accessories collection
The Hollywood actress has turned her hand to designing with a collection of bags and shoes for Pour La Victoire
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Cameron Diaz is famous for her role in films such as The Mask and There's Something About Mary, but the actress has branched out beyond the world of films into fashion, with a collaboration with accessories brand Pour La Victoire.
The autumn/winter collection is Diaz's second for the brand. She joined the label in 2013 as Artistic Director and has had a hands on approach to the collaboration.
Unlike many other celebrity/brand endeavours Diaz hasn't put her face to the brand and as she owns an undisclosed stake in the label's parent company her role is more than just a passing fad. Instead she has been fully immersed in all elements of the design process.
“When I first [started working on the Pour La Victoire shoe collection], the fashion at the moment was really high, high platforms. It wasn’t something I was wearing necessarily because I have so much height already" commented Diaz
"I’m such a stickler for shoes and function. And that’s what we are getting back to with this line — function. Because functionally you want something that looks good on the foot but stays on the foot and doesn't require a lot of work to do so.”
Whereas Diaz's first collection for the label was arguably a playing it safe range with neutral colours and basic styles, for autumn/winter she's taken a more stylised approach with pops of colour and more modern, fashion forward shapes.
Pour La Victoire is a New York Label founded in 2007. It's dedicated to thoughtful design - with practicality and comfort taking precedence.
The styles are available to buy online at PourLaVictoire.com
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