The Independent’s journalism is supported by our readers. When you purchase through links on our site, we may earn commission.

Kate Moss and Cara Delevingne star in the My Burberry campaign
Kate Moss and Cara Delevingne star in the My Burberry campaign

Cara Delevingne and Kate Moss shot together for the first time for Burberry

The iconic models feature in the campaign for the new fragrance, My Burberry

Emma Akbareian
Wednesday 03 September 2014 16:35
Comments

Kate Moss and Cara Delevingne are two of the most famous faces in the world of modelling but have never been shot together, until now.

Burberry has released the campaign imagery and films which feature the iconic models, to promote the launch of its new fragrance, My Burberry.

In the campaign imagery Moss and Delevingne are pictured sitting alongside each other with a giant fragrance bottle.

A promotional film features the models spraying the fragrance on each other dressed in classic Burberry trenches which they strip off and take shelter under when it begins to rain.

On working with Moss for the first time Delevingne said: “Kate has such a presence and she has a great sense of humor and style."

"We had met a few times before we worked on the My Burberry shoot together so I knew we would have fun together and that the pictures would be great. I’ve always admired Kate.”

Created by Christopher Bailey, the My Burberry fragrance which is in stores from today is inspired by the iconic trench coat.

"My Burberry is the true embodiment of our brand, in scent, in design and in attitude. A fragrance that takes its lead from the iconic Burberry trend has to be outstanding in every way" said Bailey.

For the first time audiences will be able to participate in a fully personalised and interactive campaign.

Customers can get their My Burberry fragrance personalised with initials online at burberry.com and at selected stockists.

Using innovative smart phone technology customers will also be able to interact with the marketing campaign, television commercial and in-store projections by personalising the campaign to include their initials.

The campaign has been shot by Mario Testino and features the song 'I Put A Spell On You' performed by Jeff Beck and Joss Stone.

The perfume is priced from £45 and available online now at burberry.com

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in