David Lynch to direct for Dior

Relax News
Tuesday 08 December 2009 01:00
Comments

French fashion house Dior has confirmed to Relaxnews that filmmaker David Lynch will follow in Oliver Dahan's footsteps, directing the label's next 'Lady Dior' ad.

Rumors first surfaced on Women's Wear Daily's webpage, and fashion blog Style List reported December 4 that the second 'episode' of the campaign, which started with Dahan's secret agent-inspired chapter earlier this year, was shot in Shanghai this week.

Lynch, the maker of US TV series Twin Peaks and movies such as Mulholland Drive, is no rookie to the fashion world: he previously collaborated with shoe designer Christian Louboutin on a photo exhibition and directed the ad for Gucci's signature fragrance.

The filmmaker will further Dahan's story, and French actress Marion Cotillard will again star in the ad.

While Shanghai is increasingly putting itself on the fashion map (Chanel's Maison d'Arts show at its new Shanghai boutique is just the most recent example), Dior is following another big trend in fashion with this move, namely that of short movies for promotional purposes. Chanel, Vanessa Bruno, and Victoria Beckham have all made use of elaborate, artsy films to increase their labels' popularity.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in