Demi Moore becomes face of Ann Taylor

Bang Showbiz
Wednesday 03 August 2011 11:36
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Demi Moore is "delighted" to be the new face of Ann Taylor.

The 48-year-old actress shot an advertising campaign for the brand's forthcoming campaign at the rooftop Rockefeller Centre Gardens in New York with photographer Patrick Demarchelier and is thrilled to be involved with such a "chic" brand.

She said in a statement: "I am delighted to collaborate with Ann Taylor. It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful. The new fall collection is chic, comfortable and beautiful from the inside out, and as versatile and diverse as the lives we lead."

The 'Ghost' star says she has been aware of Ann Taylor from a very young age and thinks its stylings have changed along with her as she has gotten older. She said: "I feel like I've known Ann Taylor since I was a kid. I've watched the clothes move into support for the working woman.

"It used to be a lot of suiting. I've seen as we've changed, that they've changed, reflecting on how we live as modern women, which is wearing things that take us from day to night . From workout to work to weekend."

Demi is following in the footsteps of the likes of Heidi Klum, Naomi Watts and Katie Holmes as face of the brand.

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