Duchess of Cambridge's favourite Erdem to open debut London store

Designer Erdem is to open his first store in Mayfair

The Erdem show (Getty Images)

London Fashion Week favourite Erdem Moralioglu is to open the debut store of his eponymous ready-to-wear line.

The 2,000 square foot store which will span across two floors will be located in the heart of Mayfair on the corner of South Audley Street.

The store will open in Spring 2015 to coincide with the brands 10th anniversary.

Erdem made his name with his contemporary take on feminine designs which became popular with the likes of the Duchess of Cambridge who has worn Erdem designs on numerous occasions.

Since the label launched in 2005 it has received numerous awards and is now stocked in 160 stores across 40 countries nationwide.

“I’m so thrilled to be opening my first store. London was a natural choice. It is where I am based, and where I trained to do what I do. I love the space, and it’s such an exciting first step” commented Erdem.

Erdem will be in good company with the likes of Marc Jacobs and Rick Owens also having stores in the area.

Fellow London Fashion week favourite Roksanda Ilincic opened a store on Mount street earlier this summer and Christopher Kane's debut flagship is expected to open later this year.