Gaultier to design for US retail chain

(AFP PHOTO/PATRICK KOVARIK)

Women's Wear Daily reports that French high-fashion designer Jean Paul Gaultier will be the third major couturier to create affordable looks for US retailer Target's Designer Collaborations program.

Following fellow designers Alexander Wang and Anna Sui, Gaultier has been chosen to boost the retailer's fashion-forward image.

According to WWD, the designer who famously created the 'cone bra look' for pop icon Madonna in the 1990s, will draw on American pop culture as inspiration for his collection.

Target announced earlier this year that the store would collaborate with the highly conceptual design duo Rodarte for its separate Go International series, which has previously featured looks by Jonathan Saunders, for example.

Gaultier's collection for Target will go on sale on March 7 and will be available at stores and online through April 11.

Site: www.target.com