Harrods to open revamped menswear department

Rachel Kenworthy
Friday 30 October 2009 19:16
Comments

There's no sign of hard times at Harrods - the landmark British retailer re-opens its revamped menswear department tomorrow, after two years in the making.

Decorated lavishly with marble, polished wood and leather, the refurbished area resembles a modern gentleman’s club that has been designed to welcome its shoppers with all but a proverbial dressing gown and cigar. With a wide range of exceptional grooming treatments, rare vintage wines and state-of-the-art technology, Harrod’s can be sure to expect herds of fashion-forward men when they open the doors in the morning.

Designers from around the world have recognised the importance of the event by providing items to be sold exclusively within the department. From Yves Saint Laurent, who have reworked their logo into a Union Jack style for a limited edition T-shirt, to Burberry, whose creative director Christopher Bailey has hand-signed a number of the label's signature trenchcoats. There's also a new Prada bag and an exclusive Balenciaga bomber jacket in the offing - rare pieces that are sure to become collector's items. Beloved British designer Paul Smith even flew a customised Mini onto the Harrods helipad, to create a one-off image which he has used on a range of bags and wallets.

Harrods aims for the new department to become an “international destination for menswear”. Men of all ages and sartorial sensibility will be lured in by the ties and shirts, made-to-measure suits, as well as a range of laid-back casual pieces. An array of bespoke services also means you can sit back and relax while personal shoppers scour the store for your perfect purchase.

To celebrate the relaunch, the first 300 customers to spend over £50 will receive a complimentary bundle of swish goodies, including Acqua di Parma miniatures and a sample of chic Manhattan perfumiers Bond No.9’s exclusive new fragrance, Harrods for Him.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in