Julia Roberts signed to major beauty brand

(AFP/VALERIE MACON)

Women's Wear Daily reports that American actress Julia Roberts will be the new face of cosmetics brand Lancôme from next year.

The news represents a major move by the brand, since this will be Roberts' first-ever beauty campaign in an industry that has just recently been able to attract real Hollywood 'big shots,' with recent examples including Demi Moore who just launched a YouTube campaign for Helena Rubinstein's Wanted fragrance.

"By her remarkable personality and career, Julia Roberts is an emblematic woman of her time," Youcef Nabi, president of Lancôme International, told WWD. "Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme's values. We are convinced she will embody the brand in the most sublime way possible."

Roberts will be the label's "global ambassadress" - more details are to be released early next year.