Odd Molly launches menswear

The popular Swedish womenswear brand has released pictures of the first range of its sister, or rather brother, label Post Fire Dew.

Odd Molly's creative director, Per Holknekt teamed up with designer Ylva Liljefors for a 60-piece collection focusing on jackets and tops, due to be released in international stores (Sweden, Norway, Germany, Belgium, England, Italy, Spain and Switzerland) and online this fall.

http://www.postfiredew.com

The brand joins a long list of women's wear designers who have decided to branch out into men's wear this year: While Rodarte has just launched its range of men's cardigans, selling at openingceremony.com for $2,760 (an amount that could possibly pay for all the items in their collection for US retailer Target), Matthew Williamson has designed a more comprehensive range of cashmere jumpers, scarves and t-shirts, featuring his signature bright colors and paisley prints, to become available in February.

John Galliano and Roland Mouret are also entring the men's wear game this year: the former is planning a line that will be down-to-earth in comparison to his high-fashion creations for Dior or his own label John Galliano, with the designer eyeing a "contemporary-priced, 'urban casual' sportswear line." Available from fall, the collection will include outerwear, knits, shirts, jackets, jeans and accessories for "trendsetting, extravagant, adventurous" 18- to 35-year-olds.

Desires for more luxurious men's wear will well be catered for by Mouret, who is planning to sell suits priced from $1,600 to $3,800, starting this spring.