Remember Rimmel announcing more diverse spokesmodels?

(AFP PHOTO/Leon Neal)

Well, here they are: actress Zooey Deschanel, singer Solange Knowles and model Alejandra Ramos Munoz have joined the recently announced Coco Rocha and Georgia May Jagger as spokesmodels for Rimmel London.

"Zooey, Solange and Alejandra each bring a distinct look and personality to Rimmel London, expanding the brand's visibility and strengthening Coty's global color platform," stated Bernd Beetz, CEO of Coty, which owns Rimmel.

The brand previously announced that it wished to recruit more ethnically diverse models in order to widen their reach in new markets including Asia and Latin America.

Diverse ethnicity and diverse body shape are big trends in beauty and fashion right now: French Vogue just put Rose Cordero on its March cover, the first black model since 2002, and V Magazine garnered a lot of publicity with its Size Issue, featuring plus-size models including Crystal Renn.

Mostly, however, attempts to diversify the industries look half-hearted to those outside fashion, and sometimes even to those on the inside: Love magazine calling the bodies of the eight cover models "diverse" in its editorial bordered on ridiculous, and the curvier Victoria's Secret models walking the current high-fashion shows from Prada to Giles - treated like a revolution in fashion circles - are still a US size 2.