Burberry has unveiled it's second ever Christmas campaign, featuring Romeo Beckham having a Billy Elliot moment alongside star-studded cast of homegrown talent.
The 13-year-old model son of David and Victoria Beckham is joined by an array of British A-listers including Elton John, who wrote the music for the Billy Elliot musical; and actress Julie Walters, who plays Mrs Wilkinson (the ballet teacher) in the 2000 film adaptation - John models a trademark scarf with his name emblazoned on it and the Bafta winner models a snazzy gold trench coat with bejewelled collar.
Supermodels Naomi Campbell, Rosie Huntington-Whiteley, and her male model brother Toby, also feature decked in the Brit luxe label's latest winter collection.
To inject more powerful homegrown talent into the cast, the festive campaign includes stars from the world of music and TV. Musicians James Bay and George Ezra, as well as Donwton Abbey’s actress Michelle Dockery make an appearance, too, so does British presenter currently making it big in America and who starred at Burberry’s London in Los Angeles fashion show back in April, James Corden.
With this star-studded cast, the quitessential luxe label embraced its British pride. The images, shot by the brand’s regular photographer, and royal’s favourite, Mario Testino, show the A-listers wearing the iconic trench coats and a scarves printed with either their names or initials.
Directed by Burberry’s Creative Director and CEO, Christopher Bailey, himself, the festive film recreates the opening scene of the iconic British musical to celebrate its 15th anniversary and pays homage with the soundtrack of Cosmic Dancer by T Rex.
But more than showcasing all the beautiful clothes of metallics, sparkles, and reds, the festive campaign also gets inspired by the production of the original film’s charitable support the local community Easington, County Durham, where the film is set, to make a donation of £500,000 to be split between two charities, Place2Be and the County Durham Community Foundation, both running projects focused on reducing barriers to educations and employments in the local area.
Also, none of the stars involved, who would normally charge big bucks, were paid; instead they’ve chosen to donate their fee to the charities as well.
The film will be premiered tomorrow at Burberry’s 44,000 square-foot flagship store in London.
This is the second Burberry Christmas campaign starring Romeo, who made his modelling debut for the brand’s spring/summer 2013 print campaign at the age of 10, which took his modelling career off to a flying start with his face emblazoned all over glossy magazine and banners worldwide.
Watch: Burberry's Christmas Campaign 2014
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