Tell Demi Moore what you want and star in her video

(courtesy of Helena Rubinstein)

Hollywood actress Demi Moore is calling on fans to participate in an interactive campaign to promote her newly launched Wanted fragrance.

Moore has posted a video of herself on YouTube, wearing a plain tank top and glasses and talking about the name of the perfume she just released together with beauty brand Helena Rubinstein.

Describing it as "playful and sexy," the actress says that at the core of the fragrance lies the assumption that "we all want to be wanted."

But in order to "figure out what it is that we want," Moore would like her fans to submit videos talking about what exactly they are looking for in a man or a woman, asking them to "be specific" but to "keep it clean."

Videos can be sent to Youtube (tag: URWanted) or to URWanted09@gmail.com through December 5. Moore will then compile the responses into a video that will be spread via the various social networking media she and husband Ashton Kutcher are famously using (Kutcher is still leading the 'most-followed charts' on Twitter, beating out CNN, Barack Obama and Oprah Winfrey).

Wanted by Demi Moore, which is Helena Rubinstein's first fragrance since 1905, sells for around $60 at international department stores.

Moore, who also fronts other beauty ads for the brand, has recently been in the headlines amid an alleged photoshopping scandal when her head appeared on top of a runway model's body on the cover of W Magazine's December issue.