This week's top fashion web sales: show me who you are, and I'll show you what to buy

(2009-2010 theOutnet.com)

Online store Shopbop has launched a new application that lets you shop according to your 'style profile.'

Shopbop

The site's new tool includes shopping profiles ranging from Casual Chic and Downtown to Bohemian, Girly, and Classic. For some serious discounts, check out the boots section of the store and stock up for next fall with some trendy overknee, cowboy and zipper styles by designers including Stuart Weitzman and Tory Burch.

http://www.shopbop.com

Ideeli

After a short dry spell, Ideeli is back in the designer game, offering Marc by Marc Jacobs, BCBGMAXAZRIA, American Vintage, and Twenty8Twelve (Sienna Miller's fashion label), all opening this week. Also coming up: Lacoste, Emilio Pucci, Isabella Rodriguez, and Manoush.

http://www.ideeli.com

Gilt

While Ideeli is upping its ante, Gilt only has a few highlights this week, with the best of the bunch including Zac Posen and Kate Spade. Orla Kiely's stationery boutique opens here March 4.

http://www.gilt.com

Rue La La

The site is going for basics instead of fashion-forward designers, with boutiques including Calvin Klein Collection, Chantelle lingerie, and 7 For All Mankind jeans.

http://www.ruelala.com

The Outnet

The designer discounter is celebrating runway season with special offers on brands participating in the international fashion weeks, including Miu Miu, Givenchy, Lanvin, Fendi, and Oscar de la Renta, featuring looks from the site's archives. Coming up: 'French Cool' ( Vanessa Bruno, Iro, and more), selling for up to 70 percent off.

http://www.theoutnet.com