Weekly Facebook fashion index: most popular mass retailers

(courtesy of Zara)

Spanish retailer Zara tops this week's ranking of most popular Facebook fashion brands, followed by Swedish 'arch rival,' H&M.

Thought up by marketing company Stylophane, the newly launched Facebook Fashion Index has been called the "Wall Street of Fashion" by internet blog The Next Web (thenextweb.com) due to its ability to monitor the global growth - at least in terms of social media - of fashion brands.

Here are this week's most popular labels and their growth rates:

1) Zara (new, 2,085,775 fans)
2) H&M (+2.89%, 1,690,916 fans)
3) Lacoste (+1.28%, 1,690,916 fans)
4) Burberry (+1.51%, 915,596 fans)
5) The Art of Travel by Louis Vuitton (+4.26%, 889,521 fans)
6) Ray-Ban (+1.42%, 812,404 fans)
7) Chanel (+3.97%, 699,632 fans)
8) Gucci (+2.54%, 604,072 fans)
9) Ralph Lauren (+2.72%, 598,544 fans)
10) Ed Hardy (+0.74%, 538,286 fans)

Divided into four categories (Platinum: more than 100,000 fans, Gold: 10,000 - 100,000, Silver: 1,000 - 10,000, Bronze: 10 - 1,000), Stylophane's rankings are updated daily (and expressed in graphs), and new brands can be added upon request.

http://stylophane.com/fbi