Weekly fashion indicators: Kim Kardashian, Alexander McQueen

In fashion terms, there seem to be no personalities further apart than reality TV star Kim Kardashian and the deceased designer Alexander McQueen -- however, they both top this week's Polyvore rankings in their respective categories. Plus: online shoppers go for jewelry and boyfriend shorts right now.

In fashion terms, there seem to be no personalities further apart than reality TV star Kim Kardashian and the deceased designer Alexander McQueen - however, they both top this week's Polyvore rankings in their respective categories. Plus: online shoppers go for jewelry and boyfriend shorts right now.

There's a lot of movement in the brands section this week, caused by the ongoing fashion weeks and Polyvores using the various showcases as inspiration. Alexander McQueen, however, whose sales have risen by more than a thousand percent since his death, stays steady in popularity at the number one spot, and his website has entered the Top Sites ranking at #3.

Other than that, jewelry remains a favorite in online shopping with langantiques.com and alexisbittar.com entering the top ten. Musthaves.dk experienced a boost through Copenhagen fashion week, but the most stable among all websites stays net-a-porter.com, even though it loses two places this week.

Kim Kardashian, now with her own fashion line for bebe, which she premiered at New York fashion week, remains the most popular celebrity, serving as inspiration for countless collages. Models Jessica Stam and Anja Rubik follow on her heels, and Gemma Ward re-enters. Both Stam's and Ward's popularity are in tune with a growing preference for not-too-skinny models (see also Coco Rocha, Lara Stone).

Boyfriend shorts rocketed from #10 to #1 this week, even though editors are still divided over whether or not to embrace the trend.

Top Brands
1. Alexander McQueen (no change)
2. Roberto Cavalli (+2)
3. Miu Miu (no change)
4. Ray-Ban (re-entry)
5. Proenza Schouler (re-entry)
6. Preen (re-entry)
7. Marc Jacobs (re-entry)
8. Bvlgari (re-entry)
9. Dolce & Gabbana (re-entry)
10. Givenchy (re-entry)

Top Sites
1. langantiques.com (new)
2. bulgari.com (+1)
3. alexandermcqueen.com (new)
4. net-a-porter.com (+5)
5. alexisbittar.com (re-entry)
6. farfetch.com (new)
7. uk.tiffany.com (-1)
8. musthaves.dk (new)
9. veryeickhoff.com (new)
10. jewelry.hsn.com (re-entry)

Top Celebrities
1. Kim Kardashian (no change)
2. Jessica Stam (no change)
3. Anja Rubik (+1)
4. Audrey Hepburn (-1)
5. Natalia Vodianova (no change)
6. Mary-Kate and Ashley Olsen (no change)
7. Chanel Iman (+2)
8. Kristen Stewart (-1)
9. Taylor Momsen (-1)
10. Gemma Ward (re-entry)

Top Trends
1. boyfriend shorts (+9)
2. straw bags (new)
3. floral print (re-entry)
4. lace up heels (re-entry)
5. graphic tees (-4)
6. military (re-entry)
7. multi-chain necklaces (re-entry)
8. gladiator sandals (re-entry)
9. peep toe shoes (-1)
10. oversized clutches (-5)

Polyvore, which lets users express their current fashion preferences in the form of collages, receives five million individual visits a month.

http://www.polyvore.com