Zara joins the gender fluid movement with new unisex clothing line

The high-street giant launches Ungender line with unisex jeans, shorts, sweatshirts and t-shirts.

Ungendered collection (Zara)

Last week Urban Decay announced gender fluid model Ruby Rose as its new ambassador, and now Zara has launched the "Ungendered" line.

The Spanish giant, owned by Inditex, joins the gender blending movement by releasing a 16-piece collection of unisex items including jeans, shorts, sweatshirts, shirts and jumpers - all in neutral colours (black, white, grey). The range is modelled by men and women and isn't labelled by gender, proving the practicality of unisex fashion.

With retailers like Selfridges, which last year launched its Agender space, the line between male and female codes is clearly becoming increasingly blurred in the industry.

Now we see models of both genders strutting the catwalk and menswear shows feature skirts, dresses and tunics. Transgender models continue to front designer names and fashion campaigns are becoming more androgynous, too, with the example of Jaden Smith appearing in Louis Vuitton’s latest womenswear ad.

(Zara)

Gender blending is not a trend, but a larger movement towards unisex fashion, and it isn't a new thing either. Think of Tilda Swinton and David Bowie - they were the example of how fascinating is somebody who is not bound by the expectations of their sex.

(Zara)

With prices ranging between £9.99 and £29.99, the gender-neutral range is now available in stores and online under the shop’s diffusion label, TRF.