Amy Winehouse's first collection for UK label Fred Perry is now available for sale in all standalone Fred Perry boutiques worldwide as well as online. The troubled crooner's 17-piece capsule collection for women - 15 items of clothing, a belt and a clutch bag - hit shelves on October 25.
Winehouse has always been considered a style icon with her vintage pin-up clothes, trademark beehive hairstyle and exaggerated kohl-lined eyes. The singer's debut collection strongly reflects her personal style. Expect a predominantly black and pink palette, checkered print and 1950s-inspired pieces.
The Grammy award-winning chanteuse told Harper's Bazaar that she has been a long-time fan of the British sportswear label: "Fred Perry is my be-all-and-end-all. I've always loved it, always worn it, it feels like a living dream."
John Flynn, managing director of Fred Perry, said of the collaboration: "We have had a great relationship with [Winehouse] over the years as she has been a loyal fan and supporter. Amy's sense of style and attitude to music and fashion pervades through this collaboration."
Key pieces in the collection include Fred Perry's iconic twin-tipped M12 polo shirt, Harrington jacket and jumper dress - all reworked with a sexy twist by Winehouse. The hemlines on her pencil skirts are shorter, her Capri pants channel punk-rock attitude, and her argyle sweater is more fitting for a 1950s siren than a demure lady.
Sizes run from a women's 6 (UK) to 16 (UK). Price points range from £55 (€62.50) for a polo tee to £275 (€312.57) for a trench coat.
A spokesperson for Fred Perry has confirmed to Relaxnews that Winehouse will design another capsule collection for the UK brand, which will roll out during spring 2011.
Celebrity lines are a dime a dozen nowadays, and Winehouse is hardly the first singer to make the foray into fashion. Pop star Gwen Stefani and ex-Spice Girls member Victoria Beckham both launched their own labels, L.A.M.B and Victoria Beckham Collection, respectively, while Madonna designed a capsule collection for fast fashion retailer H&M back in 2007 and debuted her Material Girl clothing line this past summer.
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