Rihanna is launching a luxury fashion brand with LVMH

The business is expected to span ready-to-wear, leather goods and accessories

Sarah Young
Friday 18 January 2019 08:00 GMT
Rihanna shares her first ever concealer makeup tutorial for her line Fenty Beauty

Rihanna could be about to launch her very own luxury fashion house.

Following the successful launch of Fenty Beauty in 2016, a size-inclusive lingerie line and a triumphant tenure as the creative director of Puma, Rihanna is now reportedly reaching for greater heights in the fashion industry.

According to Women’s Wear Daily (WWD), the Grammy-award winning star has been in secret discussions with LVMH – the company that owns Dior, Celine, Givenchy and Louis Vuitton – to launch a luxury house under her name.

If the news is confirmed, then this would mark the first time that LVMH has launched a brand from inception since Christian Lacroix in 1987.

Although details about the launch and it’s timing have not yet been learned, WWD reports that the business is expected to span ready-to-wear, leather goods and accessories.

It has also been speculated that the house could be released in tandem with her ninth album, which is expected to be out sometime later this year.

The reports suggest that LVMH has already handpicked a number of employees from Louis Vuitton and Celine to work on the project alongside Rihanna, who is said to be extensively involved in product development.

It is understood that the luxury conglomerate started assembling her fashion team about six months ago in Paris, with the project being overseen by Sidney Toledano, chairman and chief executive officer of LVMH Fashion Group.

Speculation began circulating about Rihanna’s ventures into the fashion world earlier this week when she stepped out wearing a pair of Fenty branded sunglasses.

On Sunday, the singer was photographed in New York City wearing an oversized pinstripe suit jacket, wide leg jeans, and a pair of rectangular, metal sunglasses that had ‘Fenty’ engraved on the arm.

A Rihanna fan account on Twitter quickly picked up on the item writing: “Unless I’m going blind, the right side of Rihanna’s sunglasses say ‘FENTY’. New collab or just customisation?”

Since then, social media has been rife with rumours as to whether this means Rihanna could soon be launching an accessories line.

The Barbadian businesswoman has proved to be a serious force within the fashion industry in recent years from her own eclectic style, which invariably makes headlines, to her commitment to creating products that women of all ages, sizes and ethnicities can enjoy.

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