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Sainsbury’s has poked fun at Beyoncè’s latest Ivy Park collection after fans compared the sporty garments to the supermarket’s staff uniforms.
The singer’s newest collection is a collaboration with Adidas and features several items that come in the same maroon and orange colour palette as the Sainsbury’s staff uniforms.
Products included in the sportswear collection include sports bras, tennis skirts, cycling shorts and tracksuit tops.
“I really cannot un-see the Sainsbury's-esque vibe on Beyoncè’s latest release and I hate whoever brought the comparison to light.” tweeted one person.
Another teased : ”Not sure how Sainsbury’s workers are going to feel about their new uniforms...”
27 of Beyoncé's best fashion momentsShow all 27 1 /2727 of Beyoncé's best fashion moments 27 of Beyoncé's best fashion moments Pepsi Super Bowl 50 Halftime Show, February 2016 In 2016, Beyoncé made a special appearance at the Super Bowl Halftime Show alongside headliner Coldplay and fellow guests Bruno Mars and Mark Ronson. Beyoncé wore an outfit which paid homage to the ensemble worn by Michael Jackson during his 1993 Super Bowl Halftime performance, while her backing dancers wore outfits inspired by the Black Panther organisation.
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27 of Beyoncé's best fashion moments Met Gala, May 2015 The star opted for a sheer, embellished gown created by French fashion house Givenchy for the 2015 Met Gala, the theme of which was 'China: Through The Looking Glass'. Beyoncé wore her hair in a slicked back, high ponytail in order to place further emphasis on the exquisite design.
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27 of Beyoncé's best fashion moments Coachella, April 2018 In April 2018, Beyoncé made history when she headlined the Coachella Valley Music and Arts Festival in Indio, California. The singer wore a series of outfits during the performance, one of the most memorable of which was a yellow sweatshirt with high-waisted denim shorts and frayed silver knee-high boots. During her second headlining performance, Beyoncé wore the same outfit in pink, instead of yellow.
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27 of Beyoncé's best fashion moments Pepsi Super Bowl XLVII Haltime Show, February 2013 Three years before appearing as a special guest during the Super Bowl Halftime Show, Beyoncé performed her own show at the Mercedes-Benz Superdome in New Orleans. The Lemonade singer wore a black cut-out bodysuit by New York-based fashion designer Rubin Singer, accessorising with matching gloves and fishnet tights.
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27 of Beyoncé's best fashion moments 43rd Grammy Awards, February 2001 In 2001, Destiny's Child – which consisted of Beyoncé, Kelly Rowland and Michelle Williams – won their first Grammy Awards for Best R&B Song and Best R&B Performance by a Duo or Group with Vocals. The trio wore matching green outfits for the event, each wearing slightly varying designs as they posed with their awards.
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27 of Beyoncé's best fashion moments 59th Grammy Awards, February 2017 Beyoncé was the epitome of divinity at the 59th Grammy Awards, wearing a bespoke Peter Dundas gown for her performance of 'Love Drought' and 'Sandcastles'. The singer was pregnant at the time with twins Sir and Rumi.
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27 of Beyoncé's best fashion moments The Lion King Hollywood premiere, July 2019 In July 2019, Beyoncé and her daughter Blue Ivy attended the Hollywood premiere of the Disney live-action remake of The Lion King , in which the singer stars as lion Nala. The pair wore matching Alexander McQueen ensembles, dazzling the red carpet with their bold, embellished looks.
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27 of Beyoncé's best fashion moments Met Gala, May 2016 Beyoncé put on a futuristic show at the 2016 Met Gala, wearing a latex embellished Givenchy gown for the theme 'Manus x Machina: Fashion In An Age Of Technology'.
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27 of Beyoncé's best fashion moments BET Awards, June 2006 Beyoncé wore a silver mini skirt and crop top combo for her performance of 'Déjà Vu' alongside Jay-Z at the 2006 BET Awards. The star's look included the additional sparkle of a silver decoration on her leg.
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27 of Beyoncé's best fashion moments The Lion King London premiere, July 2019 The singer looked every inch the head of a lion pride at the London premiere of The Lion King , where she met the Duchess of Sussex for the first time. Beyoncé wore a yellow gown for the occasion, which was created by Vietnamese designer Cong Tri.
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27 of Beyoncé's best fashion moments 60th Grammy Awards, January 2018 Jay-Z, Blue Ivy and Beyoncé made for a stylish trio at the 60th Grammy Awards. Beyoncé wore a stunning velvet black outfit by Nicolas Jebran, contrasting with her daughter who opted for a white robe dress.
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27 of Beyoncé's best fashion moments 59th Grammy Awards, February 2017 Beyoncé struck a victorious pose at the 59th Grammy Awards with her accolades for Best Urban Contemporary Album and Best Music Video, wearing an eye-catching, red, sequinned gown designed by Peter Dundas.
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27 of Beyoncé's best fashion moments MTV VMAs, August 2016 Beyoncé and Blue Ivy were both dressed like ice royalty at the 2016 MTV VMAs, the singer in a feathered and beaded couture Francesca Scognamiglio gown and her daughter in a ruffled dress by haute couture childrenswear designed Mischka Aoki.
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27 of Beyoncé's best fashion moments 46th Grammy Awards, February 2004 In 2004, Beyoncé joined the late Prince on-stage at the Grammy Awards to perform a powerful rendition of 'Purple Rain', before transitioning into 'Baby I'm A Star'. Beyoncé stood out on the stage in a fuchsia mini dress, alongside Prince in a signature shade of purple.
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27 of Beyoncé's best fashion moments CFDA Fashion Awards, June 2016 In 2016, Beyoncé took to the stage at the CFDA Fashion Awards to receive the CFDA Fashion Icon Award in a pinstriped, crystal-embellished Givenchy suit and a black, wide-brim hat. 'Thank you guys for this incredible honour,' the artist said in her speech.
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27 of Beyoncé's best fashion moments TIDAL X: 1010 Amplified by HTC, October 2015 Beyoncé opted for a glamorous look for the TIDAL X: 1020 Amplified by HTC at Barclays Centre in Brooklyn in 2015, wearing a maroon gown with a feathered wrap.
27 of Beyoncé's best fashion moments Met Gala, May 2014 The singer stunned on the red carpet at the 2014 Met Gala in a black sheer Givenchy couture gown, dressing for the theme 'Charles James: Beyond Fashion'. Beyoncé completed her gothic look with chandelier-esque black earrings and a dark plum lipstick.
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27 of Beyoncé's best fashion moments 56th Grammy Awards, January 2014 The white lace Michael Costello gown Beyoncé wore for the 2014 Grammy Awards could have been fit for a wedding. The designer told InStyle that he 'started bawling' the first time he saw the singer in the design.
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27 of Beyoncé's best fashion moments MTV VMAs, August 2011 Beyoncé made the surprising reveal at the 2011 MTV VMAs that she was expecting her first child with husband Jay-Z while performing 'Love On Top'. At the end of her performance, the singer opened her Dolce and Gabbana purple sequinned blazer to show off her growing baby bump to the world.
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27 of Beyoncé's best fashion moments MTV VMAs, August 2014 Three years after revealing her pregnancy at the MTV VMAs, Beyoncé received the Michael Jackson Video Vanguard Award, which was given to her by her husband Jay-Z and infant daughter Blue Ivy. The singer looked emotional as she stood on-stage in a custom, bejeweled Tom Ford leotard.
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27 of Beyoncé's best fashion moments Rock in Rio Festival, September 2013 Beyoncé delivered an energetic performance at the 2013 Rock in Rio Festival in a white embellished bodysuit, which she accessorised with gold boots.
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27 of Beyoncé's best fashion moments Filming for 'Pepsi Gladiators' advertisement, September 2003 In 2003, Beyoncé starred in a Pepsi advertisement alongside fellow music stars Britney Spears and Pink. The trio united to sing a cover of Queen's 'We Will Rock You' in the campaign while dressed as gladiators.
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27 of Beyoncé's best fashion moments Glastonbury Festival, June 2011 In 2011, a secretly-pregnant Beyoncé performed a headlining site at Glastonbury Festival at Worthy Farm, dressed in a dazzling gold outfit from Alexandre Vauthier's autumn 2010 cuture collection.
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27 of Beyoncé's best fashion moments Billboard Music Awards, May 2011 While in the early stages of her first pregnancy, Beyoncé performed at the Billboard Music Awards in a bondage-esque metallic bodysuit, delivering a powerful rendition of 'Run the World (Girls)'.
27 of Beyoncé's best fashion moments Performance at Madison Square Garden, June 2009 Beyoncé looked every inch a superhero in this gold embellished bodysuit, which she wore during a performance at Madison Square Garden in New York City in 2009.
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27 of Beyoncé's best fashion moments 79th Academy Awards, February 2007 In 2007, Dreamgirls , a film in which Beyoncé starred alongside Jennifer Hudson and Jamie Foxx, received eight Academy Award nominations. Beyoncé performed three songs from the film alongside her co-stars, including hit ballad 'Listen'. The star wore an elegant red gown while on-stage at the Oscars at the Kodak Theatre in Hollywood.
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27 of Beyoncé's best fashion moments 56th Grammy Awards, January 2014 Beyoncé opted for a wet look while performing 'Drunk In Love' alongside husband Jay-Z at the 2014 Grammy Awards. The singer wore a Nichole de Carle bodysuit, Stuart Weitzman heels and Jennifer Fisher earrings for the performance.
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The new Ivy Park x Adidas collection drops online today, and to mark the occasion, Sainsbury’s tweeted a photograph of one of its staff members wearing the maroon zip-up hoodie that is part of their uniform.
“Repping since 1869,” the tweet read in reference to the date the UK supermarket launched.
In order to make the reference to Ivy Park clear, Sainsbury’s wrote “SainsBey” in the corner of the photograph.
The tweet has tickled the internet, garnering thousands of likes and retweets.
“This new Beyonce x Sainsbury’s collab looks wavy,” wrote one user.
Another wrote : “Lol did Sainsbury’s just come for Beyoncé?”
The Independent has contacted Ivy Park for comment.
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