Tesco apologises for Black Panther costume description spelling mistake

‘There is no Dark Panther in the kingdom of Wakanda’

Sabrina Barr
Tuesday 27 February 2018 17:24 GMT
Black Panther, the eighteenth film in the Marvel Cinematic Universe, directed by Ryan Coogler
Black Panther, the eighteenth film in the Marvel Cinematic Universe, directed by Ryan Coogler (Rex)

Support truly
independent journalism

Our mission is to deliver unbiased, fact-based reporting that holds power to account and exposes the truth.

Whether $5 or $50, every contribution counts.

Support us to deliver journalism without an agenda.

Louise Thomas

Louise Thomas


Tesco has apologised after a Black Panther costume being sold on its website was mistakenly described as a “Dark Panther” outfit.

You’ll struggle to find anyone who isn’t aware of the monumental success that is Marvel’s latest cinematic offering, Black Panther.

However, it seems that not everyone is up-to-date with the newly released superhero blockbuster.

Supermarket Tesco has been criticised online for failing to correctly label a Black Panther ensemble.

The fancy dress costume, which comes with an accompanying mask, was wrongly described as “Marvel Avengers Dark Panther Fancy Dress Costume.”

Those who spotted the blatant mistake were quick to express their disappointment on social media.

“@Tesco there’s a pretty big movie out at the moment called Black Panther, not sure if you’ve heard of it,” one person wrote on Twitter.

“Just read that @Tesco named a #BlackPanther costume ‘Dark Panther’, lol, who comes up with this?” another individual commented.

“Publicity? Surely someone at the top can’t think that they would get away with it!”

While some believe that the blunder may have been a genuine mistake, others have questioned whether the misspelling could be a cunning marketing scheme to draw customers’ attention.

If the person behind the error thought that their blunder would go unnoticed, then they were sorely mistaken.

The eighteenth film made as part of the Marvel Cinematic Universe has made a huge cultural impact across the globe.

Black Panther is set to become one of the most successful superhero films ever made, outperforming The Avengers at the box office in its first week of being released.

The film currently has a 97 per cent rating on Rotten Tomatoes, surpassing The Dark Knight and Iron Man.

A Tesco spokesperson said, “This was a mistake and we are extremely sorry for any offence caused."

“We have corrected the description of this product on our website and are reviewing our processes to ensure this doesn’t happen again."

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies


Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in