The "Middletan effect": Middletons boost tanning sales

(AFP PHOTO / PAUL ELLIS)

According to UK retailer Debenhams, golden girls Kate and Pippa Middleton's glowing complexions caused English roses all over the country to invest in self-tanning products.

Numerous British media are reporting on what has been dubbed the "Middletan effect," which saw sales of fake bake products soar by more than 200 percent on the afternoon of the royal wedding on April 29 in comparison to the same day last year.

Since, Debenhams staff say they have been flooded with queries as to how to achieve the royal tan. "You simply can't underestimate the impact that Kate and Pippa will have on the beauty industry," Debenhams beauty director Sara Stern said in a statement. "Already streams of wannabe princesses have been flooding into our stores looking to achieve their healthy, groomed look.

"In particular, Kate's more subtle shade of tan is perfect for big occasions such as weddings. A light tan to complement your skin tone is much more appropriate than the deeper, more noticeable shades used on a night out."

The department store's blog has posted a recommendation of products that will serve you well when trying to look like you just came back from your Seychelles honeymoon: the St. Tropez Self Tan Bronzing Mousse, a "super light formula that glides on to give all types of skin a gorgeous glow," Fake Bake's Self Tanning Lotion, "an easy way to apply fake tan for an instant glow," and Lancome's Flash Bronzer Leg Gel, "a tinted gel-cream that adds the perfect shimmer for sexy summer legs."

All products are also available through the international beauty store chain Sephora.