A beauty campaign featuring an array of unretouched models has been praised for celebrating diversity.
All Woman Project is a North American non-profit organisation that is devoted to boosting the confidence and self-esteem of girls and women across the country.
They’re on a mission to show that all women should feel positive about themselves, no matter how old they are, how they look or where they’re from.
BABOR is supporting the All Woman Project by selling a limited edition AWPxBABOR Beauty Ampoule Set, with 50 per cent of sales being donated to the initiative.
Not only do the models featured in the campaign imagery represent a variety of ages, body shapes and races, but they’re also all inspiring in their own unique way.
One of the models included is Nykhor-Nyakueinyang Paul, who is also an international activist.
Furthermore, Nicola Griffin is a 57-year-old model who recently became the oldest model ever featured in the Sports Illustrated swimsuit issue.
Clementine Desseaux, co-founder of All Woman Project and model for the AWPxBABOR campaign, spoke about the significance of highlighting diversity in the campaign.
“It’s important to me that beauty brands set an example and take a stand for diversity - like partnering with AWP - and using the beautiful diversity of ages, skins, textures, colours, and sizes that is available to them,” she said.
“Putting not only our imperfect, unretouched faces on their packaging but also our natural bodies, shows how far they are willing to go in representing all women.”
People have been singing the collaboration’s praises on social media, remarking on how inspiring they find the unretouched photographs.
“I can’t thank you enough for this! Such a joy seeing some real beauty on my ig [Instagram] feed,” one person wrote.
Another individual commented: “How wonderful to see different expressions of beauty! So refreshing and inspiring! Grazie."
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