See what's happening in online fashion this week.
Hipster fashion brand Band of Outsiders has launched a blog for its Girl line, posting inspirations behind its collections, such as music, iconic figures, fashion editorials, and much more.
http://girl.bandofoutsiders.com
The equally hip Urban Outfitters chain will sell its new bridal line online from Valentine's Day, February 14.
http://www.urbanoutfitters.com
US department store Barneys now has a new micro-site called The Window, which went live this week. Fed with daily updates, it connects labels sold in the store - Alexander Wang, Frederic Malle, and Munnu Jewelry are among the first ones featured - with editorial coverage, such as designer interviews.
Fashion brands are increasingly setting up their own Tumblr blogs to reach their fans, with the most recent example being the web-savvy US designer Kate Spade. The new site especially focuses on the brand's signature color theme, but there are also unexpected gems such as creative Valentine's Day e-cards.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments