Where to shop – at any age

Hobbs

Hobbs is one of the few shoe shops to do half sizes, and offers styles that are classic but not old-fashioned. Their suits and jackets are well cut, with clean lines and no fussy additions. 020-7586 5550

Hoss Intropia

Hippie-inspired clothes can be hard to pull off when you're past 40, but Hoss Intropia's sophisticated take on boho is flattering at any age. Their clothes combine structured cuts with quirky detailing. 020-7287 3569

Jaeger

Jaeger have modernised their image significantly, but without losing any of their wearability. The company has used a flattering range of rich autumnal colours for next season. 0845 051 0063

Banana Republic

The wardrobe staples such as jackets, blouses and shift dresses offered by Banana Republic suit women of all ages who want to look smart. Their handbags are an affordable alternative to designer labels. 020-7758 3550

Rigby & Peller

Good underwear is an essential foundation to any outfit – especially if you want to make the most of that cleavage. Rigby & Peller has a royal warrant and is the best place to go for an expert fit. 0845 076 5545