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Woman complains to Asda over 'boys will be boys' jumper

Asda responded by saying they never aim to offend with their clothing

Olivia Blair
Wednesday 17 May 2017 17:48 BST
Asda is fighting an equal pay claim brought by thousands of workers
Asda is fighting an equal pay claim brought by thousands of workers (Getty istock)

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Louise Thomas

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A woman has accused Asda of perpetuating “damaging” stereotypes by selling a child’s jumper emblazoned with the slogan “boys will be boys”.

She wrote - in an apparently now deleted Facebook post - that the jumper was problematic because it perpetuated the stereotype that men can get away with offensive or misogynistic behaviour by using the age-old slogan, reports the Mail Online.

“Look I get it,” she wrote. “Most people say this and don’t mean any harm by it. But boys having their behaviour excused like this from an early age – this message of being above the rules, it sticks.

(Asda website/screengrab
(Asda website/screengrab (Asda website/screengrab)

“It also implies that boys have no impulse control. Boys are perfectly capable of respecting people and property.”

The woman argued that the saying “trivialises” male behaviour and the differences in expectations for men and women in society. She added that a common excuse for sexual harassment is to say that boys will be boys or men will be men.

The woman encouraged any else feeling “gobsmacked and raging” by the sweatshirt – which is currently selling for £4 as part of their George childrenswear range – to complain to the supermarket giant.

She also brought up the issue of gender identity saying the jumper presupposes gender is binary.

In response to the post, an Asda spokesperson said: “Our aim is to make clothes people love, never to offend.”

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