What is it?
It’s not an official holiday (at least not yet), but if you’re a big fan of their range of frozen creams, then it may as well be Christmas, Easter and New Year’s all squeezed, pasteurised and frozen into one delicious scoop.
The most exciting thing about Free Cone Day is that it’s not just about cones. To mark the day, Ben & Jerry’s are giving away a free scoop of one of their ice creams, and you can eat it out of a cone or a cup.
Where can I get it?
If you head down to any of their UK stores between 12pm and 8pm on 12 April, you can get your free scoop. To find your nearest store go here: http://www.benjerry.co.uk/scoop-shops/scoop-shop-locator
Why are they doing it?
Ben & Jerry’s annual Free Cone Day started in 1979, only a year after the company was set up. According to the company, Jerry and his business partner Ben “wanted to thank their local community in Vermont for supporting their start-up ice cream venture, by giving out free scoops.”
It has now become a 37-year-old tradition, and as they open more stores, is one that’s becoming increasingly generous. Who would have thought that one day the famous ice cream duo would be handing out free scoops in Croydon?
The excitement has certainly not been lost on the Ben & Jerry's team. “Free Cone Day feels a little bit like our birthday party and the best day of the year for us here at Ben & Jerry’s! We can’t wait to get out there and celebrate with ice cream lovers around the world,” said Ed Shepherd, Social Mission Manager.
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