The collaboration was teased by BrewDog CEO James Watt on Twitter back in March, when he said: “Very excited about this one!
“@TonysChocoUK_IE is one of our favourite companies [and] we love their mission to make chocolate 100 per cent slave free. We are working with them on a collaboration brew But what should we make?”
Then several weeks later, on 8 April, Watt tweeted again confirming that the two companies will be producing a white chocolate and raspberry milkshake IPA.
Sharing an image of the product, it appears to have been named “Tony’s Hopolonely”.
Watt said: “Honoured to be collaborating with one of our all-time favourite companies @TonyChocolonely.
“Their chocolate is incredible [and] we love their mission to make chocolate 100 per cent slave free.
“We are going to be making a white chocolate & raspberry milkshake IPA.”
He also shared the news on LinkedIn, where Tony’s Chocolonely CCO, Henk Jan Beltman, responded: “let’s make headway together. the honor and pleasure is all ours James Watt.”
Both companies have a strong commitment to sustainability and a mission to create change in their respective fields.
Last year, BrewDog announced the world’s first carbon-negative beer club and has managed to gain significant traction among young people for their forward-thinking initiatives.
On their website, they said: “As well as helping our team members calculate their carbon footprint we help them track it too and we work with our lead scientific advisor Professor Mike Berners-Lee to give them regular tips on how to reduce their impact on the planet.
“We want to set a new standard for sustainability and be a catalyst for the change that our world so badly needs.”
It was also the same brand that produced a “Barnard Castle Eye Test” beer in 2020, following the Dominic Cummings lockdown controversy.
The brewery and pub chain described the limited-edition drink, made with pineapple, mango and lime, as: “Short sighted beer for tall stories.”
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