Doughnut Time opens first UK store

Doughnut dream team finds a new home in London's Soho

Doughnut Time, opened its first UK shop in London's Shaftesbury Avenue.

The pop culture-inspired artisan company started out as a hole-in-the-wall store in Brisbane nearly three years ago and is all about producing fresh batches of hand-made, glazed and decorated doughnuts.

Clock strikes doughnut time (Doughnut Time)

In honour of its new home, the Australian doughnut sensation have crafted an exclusive flavour made especially for its British audience – the cult film-inspired Love Actually, a fragrant Earl Grey tea glaze with tart freeze- dried raspberries and heart shaped jammie dodgers.

The new store also offers up a range of Doughnut Time classics, from Slim Shady, a vanilla glaze with rainbow-tastic M&Ms, to Legally Blonde, a caramel glaze with macadamia blondie pieces.

Doughnut dream team (Doughnut Time)

There is a weekly rotating menu that ensures there is a flavour to be enjoyed by everyone including gluten-free and vegan options.

Soon to open is a Doughnut Time Academy above its Soho premises, giving customers the chance to create, decorate and customise their own doughnut dreams into reality.

Doughnut Time continues its UK expansion, with stores set to open in Old Street and Notting Hill.

Founder Damian Griffiths said: “We are so thrilled that Doughnut Time is hitting the UK. We believe that the unique and personal touches that we add to each and every one of our doughnuts is what makes Doughnut Time run circles around the rest.

“So we hope that our new and exclusive British creations that are tributes to the timeless classics, go down a treat with Londoners.”

Doughnut Time, 96 Shaftesbury Avenue, W1D 5ED.