Fifth of drinkers now choose cocktails over beer and wine, study claims

Research shows how spirit-based drinks have grown in popularity with almost half owning cocktail-making equipment

Rob Knight
Wednesday 01 August 2018 15:41 BST
Mojitos, margaritas, and martinis are among the most popular drinks
Mojitos, margaritas, and martinis are among the most popular drinks

A fifth of drinkers are now opting for cocktails over beer and wine, according to a poll.

Researchers who surveyed 2,000 UK adults found many are shunning pints of beer and wine in favour of more exotic spirit-based beverages such as mojitos, margaritas and martinis.

The popularity of these drinks is so high almost half even have cocktail-making equipment at home, so they can enjoy the beverages away from the hustle and bustle of pubs and bars.

The survey, commissioned by Gordon’s, Baileys and Tanqueray, found one fifth are self-proclaimed "cocktail aficionados". Another one quarter identified cocktail-making as a skill they would like to master in the future.

Anna Jones, who together with the drinks brands authored The Modern Cocktail Guide, said: “The UK’s love of cocktail culture and the growing trend to learn how to mix the perfect serves means that the time couldn’t be better to experiment with pairing cocktails with food.

“The whole idea makes for such a wonderful shared experience – getting together with friends and family and taking time to enjoy some delicious mixed drinks ahead of dinner.”

The increased popularity of these beverages means the nation's cocktail-making skills are arguably stronger than ever – half of those polled claim to know the correct mixer ratios for classic cocktails.

Keen to impress friends and family with their cocktail mastery, almost four in 10 have equipment they bring out for special occasions.

The research also found many of us are drinking cocktails before and after main meals – 37 per cent enjoy pre-dinner cocktails and 36 per cent like to indulge post-dinner.

But despite the popularity of cocktails, some of those polled have knowledge gaps – with 70 per cent unaware vodka is used to make an espresso martini, while 58 per cent had no idea rum is the key ingredient in a mojito.


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