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East Coast-West Coast cupcake feud

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Tuesday 16 February 2010 01:00 GMT

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According to Slashfood, food news blog, and The New York Times, cupcakes are passé in the United States but the next trend in dessert is being hotly debated as to what will take its place.

Cupcakes for years were the "it" dessert, famed on the big and little screen with pop mainstays like Sex in the City. Lines stretched for blocks around the "best" bakery waiting for buttercream filled, sprinkled creations.

Various food bloggers including ModernDomestic and Jezebel along with their commenting devotees pronounced whoopie pies, a nostalgic American dessert comprised of two cake-like cookies filled with sugary cream, a deconstructed cupcake that only has regional appeal on the East Coast when Slashfood and NYT asserted whoopee pies would be all the rage in 2010.

Fast forward to February 9, and Slashfood corrects their original projection touting macarons, French delicate almond meringue cookies filled with cream, jams, chocolate available in just about any flavor/color imaginable - one might say a refined whoopie pie, are the West Coast rival to the East Coasts' whoopie pie.

The blogosphere has many cheering "Team Cupcake", let the yummy battle continue.

Slashfood on macarons: http://www.slashfood.com/2010/02/09/macaroon-daydream/#comments

NYT on whoopie pies: http://www.nytimes.com/2009/03/18/dining/18whoop.html?_r=2

Blogs weighing in: http://moderndomestic.com/2009/03/19/why-whoopie-pies-are-not-the-next-cupcake/ http://jezebel.com/5173545/makin-whoopie