Sainsbury’s unveils Easter egg made entirely from cheese

It's called the 'Cheester' egg

Olivia Petter
Tuesday 12 March 2019 13:41
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Easter might feel like a world away, but supermarkets are already gearing up for the annual celebration by releasing weird and wonderful egg-shaped goods.

Traditionally, Easter eggs have come in chocolate form. But this year sees the rise of an entirely different kind of seasonal treat, and it’s made out of cheese.

The “Cheester” egg, as it has been dubbed, is available at Sainsbury’s and is made out of 100 per cent cheddar cheese.

That’s not to say this is a snack that will see you nibbling from a giant solid piece of cheese for days on end. Thankfully the egg is a bit more user-friendly due to its soft and creamy texture, which means that it's actually spreadable.

It contains 120g of cheddar cheese – sourced from Lancashire farms – and also comes with a packet of oatcakes and a sachet of chutney.

The egg can be purchased in stores and online for £5.

Emma Garvey, cheese buyer for Sainsbury’s, said: “We’re always looking for new and unique products to offer to our customers, especially during gifting periods throughout the year when people are on the lookout for something special to give their loved ones.

“The Cheesalicious Easter Egg seemed like an obvious and exciting choice to expand our Easter egg offering and cater to cheese aficionados nationwide. The egg is truly delicious and we can’t wait to see the response from our customers.”

But the cheesy Easter egg is not an entirely revolutionary concept.

In fact, Asda launched a similar offering last year, prompting Twitter users to label it the perfect gift for those who want to celebrate Easter, but don’t have a taste for chocolate.

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