Firedog: Avocados banned from London restaurant's menu to promote variety of ingredients

Will others soon follow suit?

(Getty/iStock)

Newly-opened Aegean-inspired restaurant, Firedog has officially banned avocado from its entire menu.

An unusual move considering Britain has been in the grips of an avocado obsession for some time now.

In fact, by the end of 2015 UK shoppers were spending more on the fruit than oranges for the first time ever.

But now, in a bid to make way for a more diverse offering of fruits and vegetables, Firedog has implemented a zero avocado policy.

The restaurant, which serves all-day breakfast and lunch, believes there should be more to eating out than smashed avocado on toast.

So, in it's place it plans to serve Greek mezze meals that promote other superfoods like fennel and promegranate including Grilled Halloumi & Fennel Roasted Beetroot or Pan-Fried Sea Bass with Shaved Fennel, Pickled Cucumber, Pomegranate, Dill & Green Chilli.

“Our mission is to reinvigorate the morning dining scene in London, which has done avocado to death, and we’re frankly bored of seeing it on every breakfast and brunch menu,” Executive Head Chef George Notley said.

In its place, Firedog will serve Greek mezze meals that promote other superfoods (Firedog)

“The ever-evolving cooking methods used in Aegean street food inspired us to create a colourful menu rich in interesting flavours and fresh ingredients. All without an avocado in sight!”