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Requests for the frozen cocktail frosé are declining

The frozen pink drink was previously a summertime favourite 

Chelsea Ritschel
in New York
Tuesday 18 September 2018 17:34 BST
Frozen rosé sales are declining (Stock)
Frozen rosé sales are declining (Stock)

Trendy cocktails come and go - and this summer, it was the sugary-sweet frosé that finally said goodbye.

In what is a surprise turn of events for the once-popular frozen beverage, sales of frosé - frozen rosé - have reportedly decreased, according to the Wall Street Journal, which found: “A number of prominent drinking spots throughout the city say that their frosé sales declined dramatically this summer over last.”

Bar Primi, located in New York City’s East Village, is just one establishment that’s seen the shift, with managing partner Justin Sievers revealing the bar has seen a 30 per cent decline in sales this summer.

The dwindling number of frosés ordered is due to a number of factors.

One restaurant operator in New York City suggested that the “sick” feeling you get after drinking one too many frosés might be the reason behind its demise, while Adam Levy, founder of alcohol website Alcohol Professor, told the WSJ the drink “got its 15 minutes of fame.”

The same sentiment was previously suggested by trend bible Tatler, which deemed the frozen cocktail “out” months ago.

In April, Tatler wrote on its list of 2018’s hottest, and not, drinks: “It should be noted that frosé (frozen rosé) was only ever ‘in’ for those four days it was above 25 degrees in June 2017.”

Interestingly, rosé, the main ingredient in frosé, has managed to stay relevant - with market research firm Nielsen finding sales of the pink wine increasing nearly 50 per cent to £336m ($442m) in the 52-week period ending in August.

As for the new “in” drink, the WSJ reports the refreshing Spritz has replaced frosé as the cocktail in everyone’s hands.

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