Here's what the £99 "Gelato flake" looks like

Billionaire soft serve is UK's most expensive ice cream

(Selfridges)

Selfridges was once home to the most expensive sandwich.

And now, the retail giant has collaborated with Snowflake Luxury Gelato to create an extravagant take on the classic summer time treat - the original 99 chocolate – only theirs is 100 times more!

The sumptuous £99 “Gelato Flake” is made by Snowflake’s skilled Maestro Gelatiere where the traditional wafer cone, prepared by hand, is dipped in rate, single plantation organic Madagascan chocolate and covered in individually-placed gold pearls.

There are different treats inside the cone: rare Madagascan chocolate, caramelised pecans, two massive gelato spheres – one of many, ginger and passion fruit and one of rich dark chocolate and a luxury Belgian white chocolate truffle filled with salted caramel sauce.

There’s also salted caramel soft serve gelato made with exquisite Persian Blue Salt.

And to top this decadent treat: raspberry sorbetto macaroon decorated with a white chocolate glaze, Persian sea salt and edible diamonds; a gold leaf-coated chocolate flake; a pipette full of mango, ginger and passion fruit sauce; gold chocolate spoon; and finished off with a glistening piece of edible gold leaf.

Also known as the Billionaire’s Soft Serve it takes four and a half hours to make each and every delicious component of this luxurious gargantuan dessert.


 Gold Gelato Stix 
 (Selfridges)

For those who prefer a more understated hint of gold with their dessert, bespoke gelato stix are available from Snowflake’s new dipping station with prices from £4.90 and with 16 different topping to choose from including gold leaf and pearls, raspberries, Oreos and popcorn.

Snowflake Luxury Gelato, Selfridges, 400 Oxford Street, W1A 1AB.