Ruby KitKat: What the new pink chocolate bar actually tastes like

Chocoholics in the UK will be the first in Europe to try the new chocolate bar

Sabrina Barr
Monday 16 April 2018 09:15 BST
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Nestle launch new Ruby KitKat with natural pink colour

Chocolate-lovers in the UK will be the first in Europe to try the “ruby” KitKat - following its recent release in Japan and Korea.

KitKat is the first brand in the UK to manufacture chocolate bars using the unique ruby cocoa beans.

Consumers who try the pink variation of the classic four-finger KitKat will be able to test whether the ruby chocolate version surpasses its dark, milk and white chocolate counterparts.

This is the first time that ruby chocolate will be sold in the classic four-finger KitKat format (Nestlé)

The Independent was lucky enough to have a taste of the new chocolate bar ahead of its nationwide release next week.

The ruby chocolate KitKat bar tastes fairly similar to the white chocolate variation, with its berry undertones giving it a sweet kick.

While some may find this new type of chocolate slightly sickly in flavour, it'll almost certainly go down a treat with anyone who has a sweet tooth.

The Independent had a taste of the new ruby chocolate KitKat, which will be available in the UK from next week (The Independent)

In January Nestlé partnered with Swiss cacao processor Barry Callebaut to release the “Sublime Ruby” KitKat, created by chef Yasumasa Takagi.

The innovative chocolate bar was sold exclusively in KitKat Chocolatory boutiques in Korea and Japan during its debut release.

However, this will be the first time that the ruby KitKat chocolate is sold in the brand’s well-known four-finger design.

The announcement of ruby chocolate last September marked the first new type of chocolate to be developed in 80 years, following on from the invention of white chocolate by Nestlé in the 1930s.

Barry Callebaut has kept the production methods used to create ruby chocolate a secret.

This has led some to believe that the cacao processor has utilised unfermented cocoa, as raw cocoa beans are naturally slightly pink in colour.

“After the extremely successful launch of KitKat Chocolatory Sublime Ruby in Japan and South Korea, this is the first time the Ruby chocolate will be available in an iconic four finger format and we are sure that the Ruby chocolate KitKat will be a great hit in the UK,” said Alex Gonnella, marketing director for Nestlé’s UK confectionery business.

The ruby chocolate KitKat bar will be sold exclusively from Tesco from April 16 (Nestlé)

“Ruby chocolate is a big innovation in confectionery and we are very proud that KitKat is the first major brand in the UK to feature this exciting new chocolate.”

The ruby chocolate bar is naturally pink and is produced without any additives or artificial flavouring.

Customers will be able to pick up on its fruity, berry flavour, which comes from the ruby cocoa beans that can be found in many different regions around the world.

“Consumers across the world will be intrigued by the unique taste of this crispy delight!” said Pablo Pervesi, chief innovation, quality and sustainability officer at Barry Callebaut.

The four-finger ruby chocolate KitKat bar will be available to buy exclusively from Tesco from April 16.

Following its UK release, it will then be sold across Europe and America in the near future.

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