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Leon’s waffle fries available to buy at Sainsbury’s from Friday

Leon says their waffle fries will start retailing at £1.50

Matt Mathers
Thursday 14 May 2020 09:33 BST
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(Leon)

Leon fans will be able to get their hands on the restaurant’s Waffle fries at Sainsbury’s for the first time from Friday.

The popular potato-based treats will retail at £1.50 for a 550g bag until 12 June, at which point the price will rise to £2.

The crinkle-cut fries will be available exclusively in 180 of Sainsbury’s larger stores, as well as online, a spokesperson for Leon said.

For comparison, ordering a portion of waffle fries at one of Leon’s branches will set you back £2.95.

Seasoned with salt, pepper, chilli pepper, cayenne pepper, paprika, cumin, turmeric and garlic powder, the fries contain 335 calories per 125 serving.

Leon also announced it is selling its ‘LOVe’ burger, harissa and sundried tomato aioli and Korean chilli mayo sauces nationwide.

All three condiments are retailing at £2.50.

Charlotte Di Cello, chief commercial officer at LEON, said: “We know how much our customers love our baked waffle fries and vegan sauces, so we’re excited to be expanding our grocery range to help more people enjoy naturally fast food at home.”

Last month, Leon rolled out an online delivery service of essential food parcels starting at £22.50.

Customers can choose between three different boxes, including a fruit and veg offering, a box with two ready meals and another with food essentials such as bread, eggs and milk.

Leon charges £4.95 for delivery of the boxes.

John Vincent, founder and chief executive at Leon said: “We’ve created Feed Britain to connect people directly to the suppliers who traditionally provided food and ingredients to restaurants.

“There are many suppliers who no longer have restaurants to sell their produce to.

“And at the same time people stuck at home are finding long delays on their supermarket home deliveries.

“By working closely with British food producers, farmers and wholesalers who no longer have restaurants to sell to, we are able to help them avoid the threat of closure and give people at home access to quality produce.”

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