The McVegan, a plant-based burger from McDonalds, was a big hit with customers in Europe
The McVegan, a plant-based burger from McDonalds, was a big hit with customers in Europe

McDonald’s McVegan burger launches today as excited customers say it's 'so good'

Vegans are lovin' it

Rachel Hosie
Thursday 28 December 2017 15:56
Comments

Today’s the day.

Just in time for the start of Veganuary, McDonald’s has launched its vegan burger - catchily named the McVegan - in Sweden and Finland.

Following a successful trial in Tampere, Finland between October 4 and November 21, the McVegan is today being rolled out across the two countries.

“The test in Finland blew all the expectations out of the water,” said Staffan Ekstam, McDonald’s head of food strategy in Sweden.

“We can now offer our guests a vegan burger developed in Sweden. Our ambition is that there should be something on our menu for all of the 400,000 guests who visit us every day.”

The soy-based burger was created with Swedish vegan food company Anamma.

And those who’ve already got their hands on the McVegan seem to be enjoying it.

On Twitter, fans have described the burger as “top notch” and “so good.”

Many people have excitedly Instagrammed pictures of their first McVegan burgers too.

However, not all vegans are flocking to the global fast food chain, with some explaining that they have fundamental issues with McDonald’s as a company.

Despite the resistance from some though, many vegans from across the world have simply reiterated their desire for the McVegan to launch globally.

No one wants to be stuck with just fries at the end of a night out, after all.

Sadly McDonald's is yet to announce any plans to roll the McVegan out worldwide.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged in