Esthechoc: Scientists invent 'anti-ageing' chocolate

Experts harnessed the antioxidant which makes a flamingo pink

Melted chocolate is poured
Melted chocolate is poured

In good news for gluttons, scientists have developed a chocolate bar which slows the signs of ageing.

By using the antioxidant which keeps flamingos pink, a Cambridge University affiliated lab behind ‘Esthechoc’ claims the chocolate improves the skin’s physiology, and brought skin biomarkers of a 50 to 60-year-old back to the levels of a 20 or 30-year-old.

Clinical trials showed that volunteers who ate the chocolate daily for four weeks had less inflammation in their blood and an increased blood supply to skin tissue, according to scientists. These affects were thanks to a boost in the level of antioxidants and increased blood circulation, which prevents wrinkles.

As each bar contains 38kcal, the makers believe it is also suitable for diabetics, the Telegraph reported.

But Esthechoc won’t be replacing Dairy Milk bars at your local newsagent anytime soon, with its brochure describing its target audiences as: “elegant, educated and affluent’ city-dwelling women in their 30s, and businessmen "to support their appearance in a stressful environment and on their business travels."

The product, which is also called Cambridge Beauty Chocolate, will hit shelves at upmarket retailers from next month. The makers have not yet revealed its likely hefty pricetag.

However, other academics are less convinced by the chocolate's powers.

Naveed Sattar, Professor of Metabolic Medicine at Glasgow University, told the Telegraph that more clinical trials are needed to prove the company’s “strong” claims.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in