The television chef Jamie Oliver is about to sign an exclusive deal worth an estimated £1m to make programmes for Channel 4 .
BBC2 announced last month that it was dropping Oliver because of a pay row and a conflict of interest over his £2m contract to appear in advertisements for the Sainsbury's supermarket chain. The BBC said it could not agree a fourth series of The Naked Chef, which draws four million viewers in Britain and has been shown in 34 countries.
Channel 4 secured Oliver's services after a fierce bidding war with Channel 5 and Sky. Oliver, 26, is also a best-selling cookery writer, having sold more than five million books so far. The third Naked Chef volume, published last autumn, has sold 1.3 million copies.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies
Comments