Marks and Spencer releases Percy Pig bouquet which swaps flowers for sweets
The gift contains nine bags of the sweets
Marks and Spencer has launched a bouquet filled with bags of its Percy Pig sweets for the person in your life who’d rather have the treats than a bunch of flowers.
The gift contains no flowers but instead comprises a variety of sweet treats, including nine bags of Percies and a bottle of fizzy pop flavoured like Percy Pig.
The gift also contains a cuddly Percy Pig toy, is wrapped in craft paper featuring images of his face and costs £30.
It follows M&S’s Percy Pig Valentine’s Day gift bag, released earlier this year, which contained a bouquet of roses and tulips alongside one bag of Percies.
The floral gift was the store’s second biggest-selling bouquet ahead of Valentine’s Day, after its classic red rose bouquet, and caused ‘Percy’ to become the retailer’s most searched term, with 128,000 searches.
M&S’s offering of Percy Pig products has grown and grown over the past few years, with the retailer introducing everything from Percy money boxes to Percy-flavoured pancakes.
Last year, the chain launched its “party” Percy sweets, which come in rainbow colours.
The high street retailer launched the rainbow Percy Pig as an update to the original raspberry and grape flavour.
The “party” Percy is a mash of six tastes – peach, raspberry, apple, plum, grape and strawberry and cream.
Each one is split into four colours, and each colour represents a different fruit flavour, according to the retailer.
On the Marks & Spencer website, it says: “We’ve mixed up a unique combination of six different flavours for the very first time.
“Get ready to take your taste buds to a whole new universe...it’s a right flavour rave.”
Percy Pigs have been on shelves since 1992 and have already been updated in different formats including Farmyard Friends, Phizzy Tails and Penny Pigs.
Marks & Spencer sells 10 individual Percy Pig sweets every second, 400 million sweets a year and 16 million bags of Percies a year.
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