The cereal brand caused utter horror on Twitter on Tuesday when it suggested fans eat their Weetabix drenched in Heinz baked beans.
A host of brand accounts from GCHQ to the NHS and West Yorkshire Police weighed in on the "crime" against food.
A day later, Piers Morgan gave the serving suggestion a try on Good Morning Britain - using cold beans.
The presenter claimed the combination was not such an unusual idea, telling viewers: "Think about it, it’s just wheat and baked beans. You have it on toast, why wouldn’t you have those two things?"
His co-presenter Susanna Reid, on the other hand, was unimpressed and responded: "I’ll give you a reason why at least, because Weetabix is so dry until the point they get wet and then they’re really mushy."
Morgan declared the dish "different but interesting", adding: "I think this might be the new beans on toast."
However, he didn't recommend eating the unique breakfast with chilled beans: "It would’ve been better being hot, obviously."
Yesterday, Weetabix tweeted: "Why should bread have all the fun, when there's Weetabix? Serving up @HeinzUK Beanz on bix for breakfast with a twist. #ItHasToBeHeinz #HaveYouHadYourWeetabix".
The tweet attracted an influx of joking replies from other brands including: Lidl, KFC, the NHS, Nando's, West Yorkshire Police, Specsavers, National Rail, Marmite, GCHQ, Virgin Atlatic, HMV and many more.
Specsavers even tweeted its own image of two pairs of glasses covered in beans.
Sex Education actor Asa Butterfield told Weetabix to "get out", to which they responded: "Sometimes the people we like don’t like us back, and there’s nothing you can do about it. No hard feelings... #HaveYouHadYourWeetabix"
Meanwhile, Tesco called the image an "illegal combination in the bagging area", while map-makers Ordnance Survey joked: "You've lost us on this one..."
West Yorkshire Police tweeted: "Even though this is criminal, please don't ring us to report it."
Despite the combination's apparent universal unpopularity, the post racked up over 100,000 likes.
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