Stay up to date with notifications from The Independent

Notifications can be managed in browser preferences.

Pineapple pizza debate heats up as UK pizzeria sets £100 price tag

Hawaiian lovers took to Lupa’s social media in defence of the sweet topping

Catarina Demony
Reporting by Marissa Davison in Norwich
Friday 24 January 2025 16:25 GMT
Comments
Chef Oliver Bardwell prepares a Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich
Chef Oliver Bardwell prepares a Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich (REUTERS)

A pizzeria in Norwich has declared war on pineapples, charging an eye-watering 100 pounds for a Hawaiian in a bid to put customers off the disputed topping.

Lupa Pizza recently added pizza topped with ham and pineapple to its account on a food delivery app, writing in the description: “Yeah, for 100 pounds you can have it. Order the champagne too! Go on, you monster!”

“(We) vehemently dislike pineapple on pizza,” said Lupa co-owner Francis Wolf. “We feel like it doesn’t suit pizza at all.”

The other co-owner, head chef Quin Jianoran, said they kept tinned pineapple at the restaurant in case someone ordered it, but this had yet to happen.

As pizza has become popular globally, foreign innovations in toppings have often left Italians perplexed and aghast.

Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich
Chef Quin Jianoran has a taste of the Hawaiian, ham, and pineapple-topped pizza at Lupa Pizza restaurant in Norwich (REUTERS)

A January 2024 survey by British polling and research company YouGov showed that over 50% of Britons either love or like pineapple on pizza, 16% disliked it and nearly 20% hated it.

Some well-known British personalities have weighed in on the debate, with former politician Ed Balls saying pineapple on pizza was an “appalling” idea.

An outdoor view of Lupa Pizza restaurant in Norwich
An outdoor view of Lupa Pizza restaurant in Norwich (REUTERS)

Hawaiian lovers took to Lupa’s social media in defence of the topping, with a user saying “pineapple on pizza is life”. Another said Lupa’s war on pineapples was a “great bit of harmless marketing”.

At the Norwich pizzeria, customers were also divided.

Builder Simon Greaves, 40, said that putting pineapple on pizza was wrong, and should not be done. But Johnny Worsley, 14, said the Hawaiian was his second favourite after pepperoni.

“But I wouldn’t pay 100 pounds for it. I don’t think anyone will,” Worsley said.

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in