From soy to oat, plant-based milks are more popular than ever in Britain

Number of people using plant-based milk on the rise

Sabrina Barr
Friday 19 July 2019 13:12
Comments

A quarter of Britons are opting to use plant-based alternatives to milk, a new study has found.

Global research company Mintel carried out research to determine whether or not plant-based milks are increasing in popularity in the UK.

According to the study, which was carried out in February, 23 per cent of Brits opt for plant-based alternatives over dairy milk, preferring to consume milks such as almond, soy and pea.

This marked an increase from the same period the previous year, during which 19 per cent of the population expressed a preference for plant-based milks.

Mintel conducted its research by conducting a survey of 2,000 internet users aged 16 and over.

The company discovered that more than a quarter of the women that they prefer consuming plant-based milks, in addition to a third of 16 to 24 year olds.

Furthermore, a fifth of Brits say that they believe nut milks add more flavour to their drinks than cow's milk.

While plant-based milks are evidently increasing in popularity, they are still not nearly as widely-used as dairy milk.

According to Mintel, plant-based milks accounted for only four per cent of volume sales and eight per cent of value sales of white milk in 2018.

Furthermore, not all those who consume plant-based milks use them for cooking or in hot beverages.

Only a quarter of those who purchase plant-based milks said that they use them while cooking, while 42 per cent stated that they use the milks in hot drinks.

Emma Clifford, associate director of restaurant guide UK Food and Drink, says the rising intake of plant-based milks is indicative of a "much wider plant-based movement".

"Plant-based milk alternatives continue to make further inroads into the mainstream," Clifford states.

The food expert adds that increased focus on plant-based foods has been "driven by concerns around health, ethics and the environment".

Support free-thinking journalism and attend Independent events

Earlier this year, the NHS's Healthy Start voucher scheme was branded "discriminatory" by a vegan organisation for failing to include plant-based milks and vitamins.

The Vegan Society addressed a letter to the NHS, which read: "The convictions of vegans come within the protection of the law and, on the face of it, it appears that the Healthy Start voucher scheme could be inadvertently discriminatory.

"It is important for everyone to eat calcium-rich foods daily and fortified plant-based milk plays an important role in vegan nutrition.”

Click here to discover nine of the best vegan milks on the market.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Please enter a valid email
Please enter a valid email
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Must be at least 6 characters, include an upper and lower case character and a number
Please enter your first name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
Please enter your last name
Special characters aren’t allowed
Please enter a name between 1 and 40 characters
You must be over 18 years old to register
You must be over 18 years old to register
Opt-out-policy
You can opt-out at any time by signing in to your account to manage your preferences. Each email has a link to unsubscribe.

By clicking ‘Create my account’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Register for free to continue reading

Registration is a free and easy way to support our truly independent journalism

By registering, you will also enjoy limited access to Premium articles, exclusive newsletters, commenting, and virtual events with our leading journalists

Already have an account? sign in

By clicking ‘Register’ you confirm that your data has been entered correctly and you have read and agree to our Terms of use, Cookie policy and Privacy notice.

This site is protected by reCAPTCHA and the Google Privacy policy and Terms of service apply.

Join our new commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in