A popular spirit maker is touting its new coconut vodka as part of a flavor trend it says is set to storm the beverage industry.
Smirnoff announced the introduction of its new toasted coconut-flavored vodka Wednesday, a flavor that joins a line of strawberry, vanilla, blueberry and watermelon-flavored vodkas.
Described as smooth and creamy with the aroma of sweet toasted coconut, the vodka won a silver medal at the 2011 San Francisco World Spirits Competition in March.
French brand Ciroc, which uses grapes to distill its vodka, also has a coconut flavor while Bacardi introduced a coconut-flavored rum last year called Rock Coconut, partly named after the use of rock melon, a fruit indigenous to India and Africa.
Similarly, in recent years coconut water has been marketed as an all-natural hydrating sports drink and hangover tonic with brands like Phenom Water and O.N.E.
The suggested retail price for Smirnoff Coconut Flavored Vodka is $12.99 and is currently on liquor store shelves across the US.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies