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Avocado-shaped Waitrose Easter eggs sell out at an alarming rate

The Easter eggs don't actually have avocado in them 

Chelsea Ritschel
Wednesday 21 March 2018 18:31 GMT
There has been a huge demand for the chocolate Easter eggs (Waitrose)
There has been a huge demand for the chocolate Easter eggs (Waitrose)

Enamoured with avocado anything, millennials have now completely emptied Waitrose stores of their avocado-shaped Easter eggs in what has been the largest Easter egg demand in the store’s history.

Inspired by an avocado cut in half, the £8 chocolatey treat mimics the beloved fruit with a Belgian dark chocolate outer shell, a white chocolate centre dyed with green food colouring, and an inner cocoa-sprinkled chocolate "stone."

And it seems millennials can’t get enough of the chocolate version of their favourite fruit - as the product has repeatedly sold out since it launched a month ago, both in stores and online.

The demand has become so great that Waitrose stores have resorted to an emergency restocking operation as the avocado eggs continue to fly off shelves.

The avocado-shaped Easter egg is by far the most popular egg sold by Waitrose’s own brand in its 114-year history - which makes sense considering avocado sales rose £29.8m in 2017 alone, according to Nielsen's annual analysis of till sales at supermarkets and convenience stores.

Elizabeth Sutcliffe, an Easter egg buyer for the store, said of the egg's popularity: “Our chocolate avocados have been a phenomenal hit with customers who are hunting for them in Waitrose branches across the UK.

“Although some of our branches may not have them in stock today, we are expecting the majority of shops to have some more in by the weekend.

“But avo-ficionados will need to be quick, as they are selling fast and we expect them all to be snapped up before Easter.”

And the fact that the Easter egg has no actual avocado in it hasn't put off millennial buyers.

Rather, there have been requests for Waitrose to stock the high-fat chocolate egg past Easter.

The avocado-inspired Easter egg is just the latest example of the millennial-obsession with avocado anything - healthy or not.

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