Instagram 'regram' feature finally introduced in app update, but only partly

You can now post things to other accounts – but only if they're yours

Instagram is finally adding the ability to publish posts to different accounts (Getty Images)

Instagram will introduce a long-awaited feature that will allow users to share posts from other accounts, but it will only have limited functionality.

Users of the app wil be able to 'regram' a post to multiple accounts at the same time, so long as they control each account.

The so-called self regram is largely aimed at businesses and social media influencers who have multiple accounts, making it easier for them to share promotional content on the platform.

Instagram users will be able to make use of the feature when they share a post by selecting "Post to Other Accounts" in the options tag.

An Instagram spokesperson was not immediately available for comment but the company confirmed to TechCrunch that the feature will become available for iPhone users.

"We are rolling out this feature to provide a better experience for people who often post to multiple accounts," the firm said.

It is not clear if or when the feature will be rolled out for Instagram users on Android devices.

Previous rumours have suggested Instagram will allow regramming from other accounts to their own feeds, much like the retweet function works on Twitter.

The firm said it has no plans to build or test this type of functionality on its platform, however it did reveal plans to test a shortcut for Android that would allow users to import images from Google Photos.

“We are only testing this on Android," the spokesperson said.

"You have been able to share to feed from Google photos on Android before but the ability to do so was hidden behind a couple of different steps so we’re up-leveling that ability to make it easier."