Jeep e-bike revealed in Super Bowl ad starring Bill Murray

Much remains mysterious about the powerful new bike

Andrew Griffin
Monday 03 February 2020 14:08
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Jeep is making an e-bike, it has revealed in a Super Bowl ad starring Bill Murray.

While the ad itself was for one of the company's cars, it also showed Murray pedalling an electric bike that is due out later this year.

The Groundhog Day-themed ad was primarily focused on the Gladiator pickup truck, but also served as the first introduction of the bike.

After the ad was shown, Jeep published a website that gave information on the bike and asked people to sign up ahead of an expected release date later this year.

The site gave no information about price but did confirm that the bike would be available in June.

It called it "the most capable off-road electric mountain bike there is" as well as giving information on specs for the bike.

"Get up to 40 miles on a single charge with the power and efficiency of the 750 Watt electric motor," the site claims. "The 4.8” fat tires can tackle the most extreme terrain. The Fire-Link suspension has all the tractive capability you’ve come to expect from the Jeep brand."

Specialist website Electrek suggested that the motor might actually be even more powerful than advertised, and also has a wide variety of other high-end components.

It is not clear how extensive Jeep's involvement in the bike is. The website makes repeated references to the bike being "powered by QuietKat", a company that makes similar bikes to the one revealed by Jeep.

The company has lent its branding to e-bikes in the past, with one previously being available in South Africa. But it is the first time a Jeep-branded e-bike has been available in the US.

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